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Lipcare is soaring and midrange skincare is outpacing prestige, according to new Circana data.
November 18, 2024
By: Christine Esposito
Editor-in-Chief
Heading into the holiday season, the US beauty category continues to thrive. The US prestige beauty market grew by 7% to $22.8 billion while mass market sales experienced a 2% increase in sales compared to the same period last year, according to Circana, a leading advisor on the complexity of consumer behavior. Makeup Makeup—the largest category within the prestige segment—grew by 5% in both dollars and units sold, according to Circana. In this sector, the lip segment, in particular, co...
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